Digitalization of businesses is accelerating in Senegal through mobile-driven eCommerce growth, expanding IoT markets, and rising financial inclusion solutions for consumers and SMEs.
- Senegal’s eCommerce market generated $287M in 2024, growing 15–20% year-on-year, with over 50% of transactions conducted via mobile devices. || Source: ECDB
+ However, eCommerce revenue is projected to reach $530M in 2025, growing at 6.66% annually to $732M by 2030. || Source: Statista - By 2030, Senegal’s eCommerce users are projected to reach 4.8M. And user penetration will hover around 23%.
+ In 2020, Senegal ranked 10th in Africa on UNCTAD’s B2C E-commerce Index, trailing leaders like Mauritius (58.4), South Africa (56.5), and Tunisia (54.6). - And in 2021, only 21% of the country’s adults held a bank or insurance account, while 31% used e-currency—bringing financial access to 41.6%. Government targets for 2026 are 65% (adults) and 90% (SMEs). || Source: ITA
- Finally, Senegal’s Consumer IoT market is projected to reach $75.03M in 2025, growing 7.94% annually to $109.94M by 2030. || Source: Statista
