The EU is witnessing a thriving cross-border e-commerce and IoT market, accompanied by widespread enterprise adoption of social networks.
- In 2022, e-commerce accounted for 17.6% of total turnover in EU-27 enterprises. || Source: Statista
- In 2022, the EU’s IoT market generated over $272 billion in revenue, with projections to reach $602 billion by 2028. There were approximately 2.7 billion IoT connections in EU in 2022.
+ Furthermore, the smart homes market revenue in the union is projected to double from 2020 to 2024, with the smart home security market forecasted to reach $5.3 billion by 2025. - In 2021, more than half (56 percent) of EU enterprises used social networks, a 23 percentage-point increase since 2015. Overall, 59% of EU enterprises used at least one type of social media. || Source: Eurostat
