INSIGHT ETHIOPIA 1 MIN READ

Ethiopia | Ecommerce & Digital Commerce

Published

Ecommerce and consumer IoT markets are set to see double-digit annual growth over the next five years in Ethiopia.

  • Ethiopia’s eCommerce market is projected to generate $71.4M in revenue by 2025, with a CAGR of 17.9% (2025-2029), reaching $137.7M by 2029. This growth outpaces the global eCommerce CAGR of 9.8%. || Source: ECDB
    + Electronics dominate Ethiopian eCommerce, contributing 23.5% of total revenue, followed by Hobby & Leisure (22.9%) and Fashion (18.7%), reflecting shifting consumer preferences.
  • Furthermore, Ethiopia’s e-commerce market, covering all online transactions, is projected to hit $8.12B in transaction value by 2025. || Source: Statista
    + By 2029, Ethiopia’s e-commerce market is expected to serve 3M users.
  • Moreover, the Consumer IoT market is also set to expand, reaching $360.85M by 2025 and growing at a CAGR of 15.55% to $643.26M by 2029.